New residential and office developments like V on Shenton that have been springing up in the vicinity are magnets for the well-heeled buyer.
Tenants with cash to spend like the area as well, not just for the proximity to work but also to attractions such as the Marina Bay Sands integrated resort, Gardens by the Bay and the city centre.
Interest in the area looks like being ramped up even further, with the Marina One development expected to be completed in 2017.