A Succesful En-Bloc of Hollandia

A Luxurious Development
Launching Soon in 2019,
Brought to You by
Far East Consortium

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Far-East, won the collective sales at Hollandia in the 1st quarter 2018. This land parcel is set in the Core  Central Region of Singapore, bounded by Holland Road, Holland Hill and Farrer Flyover.
Hollandia condo
The Hollandia is a freehold development with a land site of 53,505 square feet and it is sourrounded by Olina Lodge and The Estoril which are also sold through en-bloc sales.

Far-East Consortium submitted the top bid of S$183.38 million for Hollandia, this translates to a land rate of S$1713 psf ppr

Far-East submitted the top bid of S$223.9 million for The Estoril, this translates to a land rate of S$1654 psf ppr

Peak Opal, a unit of Kheng Leong, submitted the top bid of S$230.9 million for Olina Lodge, this translates to a land rate of S$1712 psf ppr 

YanLord and MCL Land submitted the top bid of S$907 million for Tulip Gardens, this translates to a land rate of S$1789 psf ppr


Consortium Tong Eng and Roxy Group submitted the top bid of S$98.8 million for The Wilshire, this translates to a land rate of S$1643 psf ppr

Other developments that are nearby New Condo include Leedon Residences, d’Leedon, Siena @ Farrer, Pollen and Bleu, The Merasaga, Holland Residences, Parvis and Lush on Holland Hill.


New Condo at Holland Road, former site of Hollandia- Connectivity
New Condo at former site of Hollandia is approximately 500 m away from Holland Village MRT Station which operates the MRT Circle Line. From the station, future residents just need to travel 1 station towards the Harbourfront MRT Interchange Station to arrive at the Buona Vista MRT Interchange Station. At this interchange station, there is the MRT East West Line readily available. It will also take residents 2 stations from Holland Village MRT Station to arrive at the Botanic Gardens MRT Interchange Station and 3 stations to arrive at the Caldecott MRT Interchange Station, all in the direction towards the Promenade MRT Interchange Station. The Botanic Gardens MRT Interchange Station is also operating the Downtown MRT Line which can connect future residents seamlessly to the Downtown MRT Station located in the Financial District. The Caldecott MRT Interchange Station will also start its operation for the MRT Thomson East Coast line in 2020. For drivers, New Condo at former site of Hollandia is approximately 25 minutes’ drive to the Central Business District (CBD) and approximately 15 minutes’ drive to the Orchard Shopping Belt. The Enclave Holland is also neat to the Pan Island Expressway (PIE) which also connects to the Central Expressway (CTE).

New Condo at Holland Road, former site of Hollandia- Amenities
In terms of shopping and dining, future residents of New Condo at former site of Hollandia can head down to the nearby Holland Village, one of the most Bohemian parts of Singapore. It is a great place for shopping, eating, and drinking and offers a trendy and chic vibe with undertones of a traditional and ethnic ambiance. Holland Village is home to a great selection of places to shop, with a wide variety of goods to choose between. The retail establishments in Holland Village offers plenty of arts and crafts, gift and souvenir shops, unusual decorative items for the home, organic and international food products as well as well-made tailored clothes. It has many specialised services such as banking, dental, pharmacies, clinics etc. Holland Village also house a wet market as well as food centre offering to future residents fresh market produce and delicious local food.

New Condo at Holland Road, former site of Hollandia- Education
New Condo at former site of Hollandia is close proximities to schools such as CHIJ (Kellock) Primary School, New Town Primary School, Henry Park Primary School, Fairfield Methodist Primary School, Anglo-Chinese School (International), Queensway Secondary School, Saint Margaret’s Secondary School, Hwa Chong Institution, Fairfield Methodist Secondary School and Anglo Chinese Junior College. It is also close to ESSEC Business School, MDIS College and also TanglinTrust School.

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Project Holland Road New Condo at former site of Hollandia
Developer  Far-East Consortium
Location  Holland Road
District 10
Tenure  Freehold
Site Area  53,505 square feet
Plot Ratio  2.0
Expected TOP: TBA
Total Units
Total Carpark
Development  Private Condominium comprising of communal facilities
Unit Type:
Eligibility Local Singaporeans/ PRs / Foreigners can buy



Holland Village, with its laid-back daytime allure and magnetic nightlife, is arguably one of the most iconic lifestyle destinations. A distinctive, low-rise “urban village” defined by its intimate streetscape and eclectic mix of commercial activities, this small enclave at the junction of Holland Avenue and Holland Road has seen various enhancements in recent years, including a hip new pocket park at Holland Road that shows off Holland Village’s characteristic shophouses. Public transport access to the area has also improved tremendously with the opening of Holland Village MRT Station on the Circle Line.

The Holland Village Extension will make this popular lifestyle destination even more exciting. By expanding the Holland Village area with more mixed-use developments, fine-grained intimate streets, public spaces, diverse retail dining, food and beverage F&B offerings, local residents and visitors alike can enjoy and better appreciate the unique charm of Holland Village. A new road linking Holland Avenue to Holland Drive will also be built to provide access to a new underground parking station while diverting vehicular traffic away from the centre of Holland Village. The future development is envisioned to build on the heritage of Holland Village master plan 2014 and inject new retail and food and beverage shops overlook the public plaza, which is most ideal for lifestyle events and programmes, creating an attractive and vibrant gathering for all.

The winning concept plan for Holland Village GLS


Control Plan for new Holland Village GLS

The Holland Village future development will feature a central focal point at the southern tip of the site with pedestrians pathway with at least 6 metres in width to accommodate movements in both directions. It contains 4 main access points and a vehicular ingress/egress in the transition zone to facilitate pedestrians and vehicular traffic.

The building form and concept allowed the future development to integrate smoothly with the existing Holland Village. The shophouse street block, reinterpreted as a basic module building block of the proposed development, were laid out according to the existing Holland Village street block grid, resulting in a complementary site layout to the existing Holland Village.

The street experience of the existing Holland Village will be extended and widen to create that unique ambience. The future development features 3 zones:

-“Commons Square” which can hold events such as weekend markets and outdoor performances.

-“Communal Green” which is a courtyard flanked by shops leading to a Water Court .

-“Pocket Park”, a terraced water feature.which opens into Lorong Mambong in Holland Village.

The existing Lorong Liput and Lorong Mambong will be integrated into the future development to create a distinctive streetscape for the larger Holland Village precinct.


Building height control at Holland Road GLS

The future development at Holland Road will feature a cascading landscape with a maximum height of 35 storeys at the northern tip which overlooks the Good Class Bungalows estate. The zone 1 is designated for residential use and high floor units enjoy panoramic of the Holland estate and its greenery. The number of residential units is estimated at 570 which is expected to receive overwhelming response.

Zone 2 is designated for mixed use and will feature a public plaza surrounded by plenty of exciting dining options for all residents and visitors at Holland Village.



Site located on Holland Road and close to junction with North Buona Vista Road expected to draw big developers

SINGAPORE — Holland Village is likely to become a more vibrant attraction after a mixed-development land parcel at Holland Road was put up for application yesterday under the Reserve List of the Government Land Sales (GLS) programme, with the site expected to draw big and seasoned developers.

Condo- Holland Road

The proposed development has to be “compellingly attractive on its own and yet will complement the adjacent low-rise and street-oriented character of Holland Village. The development should reinforce the vibrancy of Holland Village and incorporate new high-quality public spaces for people to gather and interact”, the Urban Redevelopment Authority (URA) and the Housing and Development Board (HDB) said in a joint statement yesterday.

If successfully triggered for tender, the site, which is located along Holland Road close to the junction with North Buona Vista Road, will be the first land parcel to come under the Concept and Price Revenue tender system since 2010. A concept proposal will be evaluated before the bid prices are considered, a move that property analysts say will allow the Government to have better control over the development of Holland Village and preserve the area’s identity.

“It is no longer based on the highest bidder and this way, the Government will know what is coming up on this site and whether it is in line with what they have in mind. If all the concepts are not favourable, they don’t have to award the tender,” said Mr Chris Koh, director of Chris International.

Condo- Holland Road 2

Concept proposals will be assessed against a set of criteria, including the layout of building form and massing, quality of architecture and landscaping, connectivity and pedestrian network, as well as the attractiveness of public spaces, the URA and HDB said. Crucially, the bidder and its design teams must have a proven track record in developing projects of a similar nature, they said.

Chesterton’s managing director Donald Han said the two-envelope process will ensure that only serious developers participate in the tender as conceptualising a project requires a large sum of expenditure.

“When you have to put up two envelopes — one for the concept plan and one for tender price — you have to spend a few hundred thousand dollars for the conceptual work as there is a lot of preliminary consulting work involved,” he said.

Four sites have been put up under the Concept and Price Revenue tender process since 2005. A commercial site at Stamford Road/ North Bridge Road was the last tender to be awarded under this method in 2010.

The Holland Road site was moved from the Confirmed List of the GLS programme for the second half of this year to the Reserve List for the first half of next year on Thursday. The 99-year leasehold, 247,000 sq ft site is the first that will go on sale under the Holland Village Extension plan announced in the Master Plan 2014. The plot can yield around 570 homes and about 145,000 sq ft of retail space.


A unit of developer Far East Consortium International (FEC) has bought a collective sale site in prime Holland Road for $183.38 million.

Hollandia, which sits on a 4,970.8 sq m freehold plot at the junction of Holland Road and Queensway, is in a popular residential enclave of landed homes and high-end condominiums. It is also near bustling Holland Village and an MRT station.

The six-storey block of 48 apartments was built in the mid-1980s.

Owners can expect gross sale proceeds of $3.3 million to $4.2 million, which works out to over $2,000 psf on strata area.

The site can be developed up to 12 storeys with an allowable gross floor area (GFA) of 10,004.56 sq m.

Owing to its high development baseline with an equivalent gross plot ratio of 2.01, no development charge is payable, including the additional 10 per cent GFA for balconies.

The price for Hollandia condominium translates to a land rate of $1,703 per square foot per plot ratio (psf ppr), said marketing agent Savills Singapore.

The last major collective sale site in the Holland vicinity was in December 2011, when Henry Park Apartments in Holland Grove was sold.

FEC said it plans to redevelop the site into a high-end residential development, with total GFA of about 10,000 sqm.

"The acquisition is... a great addition to the development pipeline in Singapore following Artra, which was successfully launched last year," it said.

The firm's unit, FEC Properties, launched the 400-unit Artra near Redhill MRT station last April.

The project, which FEC is jointly developing with New World Development in a 70-30 joint venture, had sold 191 apartments as at the end of last year.

The Chiu family that controls Hong Kong-listed FEC also has privately held businesses through its Tang Group of Companies.

FEC has also undertaken projects in Australia and mainland China.

Including the Hollandia deal, the nine collective sales so far this year have totalled $3.3 billion, after 30 deals last year of $8.7 billion in all.


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