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New residential and office developments like V on Shenton that have been springing up in the vicinity are magnets for the well-heeled buyer.
Tenants with cash to spend like the area as well, not just for the proximity to work but also to attractions such as the Marina Bay Sands integrated resort, Gardens by the Bay and the city centre.
Interest in the area looks like being ramped up even further, with the Marina One development expected to be completed in 2017.
The project, developed by M+S, a joint venture between Temasek Holdings and Khazanah Nasional, has been described as "an iconic project in our new business district for many more years to come" by Prime Minister Lee Hsien Loong.
The development will have 341,000 sq m of gross floor area and a gross development value of $7 billion. It will feature a mix of office, residential and retail space.
Although most of the properties in the area are on 99-year leases, homes in Marina Bay go for more than $2,000 per sq ft (psf), making them among the priciest in Singapore.
The Sail @ Marina Bay, one of the first and largest developments in the area, was launched at $980 per sq ft in 2004 but the pricing has more than doubled to $2,180 psf over the past 15 months. Eight sales were recorded in January at the 1,111-unit development.
The median price in Marina Bay was $1,926 psf at the start of last year but it hit a peak of $2,229 psf in the third quarter. Price levels have stabilised since.
The area's most expensive unit was sold at the Marina Bay Suites in March at $3,313 psf.
Despite the high prices, 140 units in the Marina Bay neighbourhood were sold in the last quarter of last year.
The biggest buying interest was in the 510-unit mixed-development V on Shenton built by UIC Investments, where 309 units have been sold since its launch last July.
But even well-heeled professionals have to take note of big new taxes, so it was no surprise that buying interest was dampened after January's cooling measures, which included higher stamp duties. The number of transactions dipped to 28 units in the first quarter of this year.
Median rentals for the area range from $5.25 to $6 psf per month, depending on the project, he said. This trumps the prime districts of nine, 10 and 11, where rentals range from $3 to $5 psf per month.
Rental yields are between 2 and 3 per cent, which are comparable with the other parts in the core central region.
Source: The Straits Times - 27 April 2013