A Successful En-Bloc of Florence Regency

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Logan Property

Walking Distance to Kovan and
Hougang MRT Station
1,410 Residential Units
Catering to your requirements!

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Cross Island Line Stations

Hougang MRT Station, presently serving the North-East Line, will be one of the MRT Interchanges along the Cross Island Line (CRL), Singapore's eighth MRT Line. It is slated to open by 2029. With this, residents of Hougang and Serangoon North will have more convenience and lessen travelling time travelling to the East towards Tampines and Loyang and to the North-East and Central of Ang Mo Kio and Bright Hill. 

Florence Residences facade

Logan Property won the collective sales at Florence Regency in the 4th quarter 2017. This land parcel is set in the Rest of Central Region of Singapore, bounded by Hougang Avenue 2, Upper Serangoon Road and Florence Road. It has a site area of 389,286 square feet. It won the top bid of S$629 million. The land price works out S$842 psf ppr that include the premium of S$288.6 million to top up the lease a fresh 99 years and for the redevelopment of the site to a plot ratio of 2.8.

New launch-- Florence Residences click HERE to Read More


Other developments that are near to New Condo at Hougang Avenue 2 include Midtown Residences, Waterwoods, Kovan Regency, Bliss @ Kovan, Kovan Residences, The Tembusu and Kovan Melody.

New Condo at Hougang Avenue 2- Connectivity
New Condo at Hougang Avenue 2 is strategically located just approximately 400 m away from Hougang Town Centre which host the Hougang Train Station and also the Hougang Bus Terminal. Its future residents can effortlessly access to the many bus services and also the North East Line Train Services. This complete public transport system will provide a conduit of fast and efficient travel for New Condo at Hougang Avenue 2's future residents whether to travel to downtown Singapore or rest of the island. For drivers, New Condo at Hougang Avenue 2 is approximately 9 minutes away and it will also take around 13 minutes to reach the Central Business District (CBD). Together with the nearby Kallang Paya Lebar Expressway (KPE) and the Tampines Expressway (TPE), drivers will find it a breeze to drive to any parts of the island from new condo at Hougang Avenue 2.


New Condo at Hougang Avenue 2- Amenities
With the Town Centre just a stone’s throw away, New Condo at Hougang Avenue 2 future residents will get to enjoy daily conveniences in terms of their daily shopping, dining and leisure needs with the shopping malls available such as Hougang Mall and Kang Kar Mall. The Midtown, a mixed development comprises of retail space will add more options to New Condo at Hougang Avenue 2's residents when it is completed. For local food stalls and wet market produce, the nearby Kovan Hougang Market & Food Centre and Hougang Avenue 1 Block 105 Market & Food Centre will provide residents with a wide array of selections available.


New Condo at Hougang Avenue 2- Education
Many schools are also located short distances away from New Condo at Hougang Avenue 2, providing the education needs for its residents’ young children. Schools such as Holy Innocents’ Primary School, Montfort Junior School, CHIJ Our Lady Of The Nativity, Xinghua Primary School, Xinmin Primary School, Punggol Primary School, Yio Chu Kang Primary School, Hougang Primary School, North Vista Primary School, Palm View Primary School, Holy Innocents’ High School, Montfort Secondary School, Xinmin Secondary School, Yuying Secondary School, Serangoon Secondary School, Hougang Secondary School, North Vista Secondary School, Bowen Secondary School and Serangoon Junior College are less than 2 km away from New Condo at Hougang Avenue 2.


New Condo at Hougang Avenue 2- Logan Property Company
Founded in 1996, Logan Property Holdings Company Limited is an integrated property developer focusing on residential property development in the PRC, mainly the Guangdong-Hong Kong-Macao Greater Bay Area, with its products primarily target first-time homebuyers and upgraders.


It was listed on the main board of the Stock Exchange of Hong Kong in 2013. The Group has Grade-A qualifications in property development, general contracting of construction as well as engineering design, and is one of the best property developers in the PRC in terms of overall strength. In 2017, the Group was ranked 29th in the China Top 100 Real Estate Developers and 4th in the Top 10 Most Profitable Companies, and jumped to 295th in Fortune China's Top 500 Enterprises, with its brand and overall strength being highly recognized by the market.


Adhering to the business concept of "Building a Better Life", Logan Property has so far developed over 90 residential projects and provided quality life services to over 500,000 people. The Group has been focusing its business in the Pearl River Delta, Guangdong and Guangxi in China, and has had the foresight to build a footprint in the world-class agglomeration Guangdong-Hong Kong-Macao Greater Bay Area, which is part of the national strategy.


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Project  Hougang Avenue 2 New Condo at former site of Florence Regency
Developer  Logan Property Company
Location  Hougang Avenue 2 (Hougang Planning Area)
District  19
Tenure  99 years lease
Site Area  36,160 square metres /389,236 square feet
Plot Ratio  2.8
Expected TOP:
Total Units  Approximately 1,000 residential apartments
Total Carpark
Development  Private condominium comprising of communal facilities- The Florence Residences
Unit Type:
Eligibility SC, SPR and Foreigners can buy
Hougang Avenue 2 New Condo Unit Mix Distribution
Unit TypeTypeArea (Square Feet)Total No. of Units
1 Bedroom TBA TBA TBA
2 Bedroom TBA TBA TBA
3 Bedroom TBA TBA TBA
4 Bedroom TBA TBA TBA
5 Bedroom TBA TBA TBA
Penthouse TBA TBA TBA
Hougang Avenue 2 New Condo Facilities
  • TBA
  • TBA
Hougang Avenue 2 New Condo Price List
Unit TypeArea (Square Feet)PricingPSF
1 Bedroom TBA TBA TBA
2 Bedroom TBA TBA TBA
3 Bedroom TBA TBA TBA
4 Bedroom TBA TBA TBA
5 Bedroom TBA TBA TBA
Penthouse TBA TBA TBA



Amenities Near New Condo at Hougang Avenue 2 former site of Florence Regency

Category Important Amenities Near New Condo at Hougang Avenue 2 Approximate Distance
Train Stations Hougang (NE14) 0.3km
Bus Stop Naung Ct (Bus: 132, 136, 153, 51, 72, 80, 101, 119, 325)
Blk 302 (Bus: 51, 72, 80, 101, 119, 325, 132, 136, 153)
Nativity Ch Ctr (Bus: 51, 72, 80, 101, 119, 136, 153)
Supermarkets Fairprice (Hougang Mall)
Giant (683 Hougang Avenue 8)
Prime (106 Hougang)
Sheng Siong (19 Serangoon North)
Shopping Malls The Midtown (U/C)
Hougang Mall
Kang Kar Mall
Heartland Mall
Hougang Green Shopping Mall
Hougang 1
Education Institutions Preschool
The Montessori Playroom Kindergarten
PCF Hougang Blk 328-708
PCF Paya Lebar Blk 23
PCF Bedok Reservoir-Punggol Blk 508
PCF Bedok Reservoir-Punggol Blk 414
Masjid En-Naeem (Kindergarten)
Nativity Church Kindergarten
PCF Punggol South Blk 535-542
JENIUS Kindergarten
PCF Punggol South Blk 452
Holy Innocents’ Primary School
Montfort Junior School
CHIJ Our Lady Of The Nativity
Xinghua Primary School
Xinmin Primary School
Punggol Primary School
Yio Chu Kang Primary School
Hougang Primary School
North Vista Primary School
Palm View Primary School
Holy Innocents’ High School
Montfort Secondary School
Xinmin Secondary School
Yuying Secondary School
Serangoon Secondary School
Hougang Secondary School
North Vista Secondary School
Bowen Secondary School
Junior College
Serangoon Junior College 0.6km
Nanyang Polytechnic 5.1km
DPS International School 1.8km
Food Centre Kovan Hougang Market & Food Centre
Hougang Avenue 1 Block 105 Market & Food Centre
Lifestyle Hougang Sports Hall
Punggol Park


Master Plan- Hougang 1

Hougang is a mature town with good schools and a variety of parks and sports facilities. Over the next few years, residents will be able to enjoy more community facilities and recreational options and to have access to more jobs near home. There are also plans to showcase the town's rich history and heritage sites.

Master Plan- Hougang

New Condo at Hougang Avenue 2, former site of Florence Regency- Gracious living in a heritage town
Various initiatives will be implemented to enhance the overall living environment and to strengthen the residents' connection with local history. These include:

  • A One-stop community club with hawker centre, a health-care facility and an arts centre, located at Hougang Avenue 9
  • An Estate- Upgrading Programme a new pedestrain footbridge across Sungei Punggol at the Gerald-Mugliston Estate
  • More retail amenities at Kovan, Hougang Central, Hougang Avenue 7, Buangkok Drive and Jalan Pelikal
  • A new nursing home to serve the needs of elderly residents at Hougang Avenue 8
New Condo at Hougang avenue 2, former site of Florence Regency-  Leisure- Greener than ever
Residents in Hougang will have easy access to many major parks in the North-Eastern Region via the North-Eastern Riverine Loop (NERL) park connectors. When the NERL eventually becomes part of the 150km long Round Island Route, recreation sites farther afield will be even more accessible, such as the Changi Coastal Loop. As the green network expands in future, most homes in Hougang will be closer to parks or park connectors. These include:
  • New neighbourhood parks within Kovan Estate
  • A park at the future Lorong Halus Industrial Park
  • An expanded Punggol Park
  • An extended park connector at Hougang Avenue 3 to link up with the Pelton Canal park connector, providing easier access to Kallang Riverside.
  • New interim sports facilities at the Jalan Kayu Sports Hub at Buangkok Crescent
  • Enhancements to the canal at Hougang Avenue 10 through new landscaping with outlook decks, shelters and seatings
New Condo at Hougang Avenue 2, Former site of Florence Regency- More transport infrastructure- Better roads with better rides
Hougang is well connected to other parts of Singapore via public transport. Getting around will become much easier with trasnport improvements to smoothen traffic flow and improve accessibility. These include:
  • A New Integraged transport hub in Hougang MRT Station
  • Road improvements along Upper Serangoon Road, Upper Paya Lebar Road, Tampines Road, Lorong Ah Soo and Hougang Central
  • Extension of Buangkok Link and Buangkok Crescent to complete the local road network
  • Construction of the Cross Island Line which will pass through Hougang when it starts operations by 2030 and provides another direct MRT route to Changi and the west as well as other major towns.


Cross Island Line crl

The first phase of the Cross Island Line (CRL) will open by 2029. There are 3 other MRT Interchanges besides Hougang MRT Interchange, namely, at Ang Mo Kio with the North-South Line, at Bright Hill with Thomson East-Coast Line and at Pasir Ris with the East-West Line. 

Phase 1 of the new MRT Cross Island Line (CRL1) will comprise of 12 stations.

They are Bright Hill, Teck Ghee, Ang Mo Kio, Tavistock, Serangoon North, Hougang, Defu, Tampines North, Pasir Ris, Pasir Ris East Loyang, Aviation Park and Changi East Depot.

Cross Island Line saving time


The sale, which came after an earlier attempt stalled, will see each owner of the 336-unit development in Hougang getting between S$1.84-$1.89 million, said marketing agent JLL on Friday (Oct 20).

An initial en-bloc tender ran into difficulty after a bidder met the reserve price of S$620 million, but refused to match the valuation of S$629 million. Two other bidders did not meet the reserve price. Under the terms of the collective sale agreement, the sale price could not be lower than the valuation, and the tender closed late last month without any of the bidders matching the valuation.

This prompted JLL to look for other developers who were willing to meet the valuation price. The sale was finally closed under private treaty with Logan Property, which means that the price was negotiated directly between the sellers and buyer.

After factoring in differential premiums of $288.6 million to top up the lease to another 99 years and to develop the 389,236 sq ft site at Hougang Avenue 2, the land price translates to about S$842psf per plot ratio, said JLL.

The Florence Regency deal comes amid a flurry of successful collective sales over the past few weeks.

On Monday, freehold development Changi Garden was sold for S$248.8 million – close to 30 per cent higher than the asking price – to CEL Real Estate Development, which beat eight other bidders to win the tender.

The estate, which is more than 30 years’ old, is located at the junction of Upper Changi Road North and Jalan Mariam. Each of the 60 apartment owners in the development will net between S$2.14 million and S$2.27 million, while the 12 penthouse owners will receive between S$4.03 million and S$4.74 million. For the 12 shop owners, their gains are expected to be between S$4.7 million and S$7.08 million.

Earlier this month, Normanton Park, near Kent Ridge, was sold for S$830.1 million. A day earlier, on Oct 4, Amber Park, a 200-unit freehold development in the east, went for S$906.7 million – a record for a freehold property sold en bloc.

By some estimates, en bloc sales in 2017 are headed for a 10-year high as developers look to beef up their land banks in anticipation of an upturn in the property market.

SINGAPORE — In the latest in a slew of successful collective sales in Singapore, privatised HUDC estate Florence Regency has been sold for S$629 million to Chinese developer Logan Property Company.


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