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The Urban Redevelopment Authority (URA) has sold a site in the heart of Paya Lebar Central, along Paya Lebar Road/ Sims Avenue, next to Paya Lebar MRT Station. This land parcel is set in Paya Lebar Central, is listed under the confirmed list of site and is allocated to be developed into office, commercial retails and residential apartments. It has a site area of 222,757 square feet and 1.7 million of its GFA.

A consortium Roma Central, Milano Central and Verona Central Pte Ltd won the top bid of S$1.67 billion.


New condo in the Heart of Paya Lebar Central with mixed commercial is standing next Paya Lebar MRT Station. It is about 10 minutes’ drive from Shenton Way. It will take about 12 minutes of driving to Orchard Shopping Belt. The development is near Guillemard Road, Geylang Road, Mountbatten Road and Nicholl Highway. It is also close to the Kallang Paya Lebar Expressway (KPE), Pan Island Expressway (PIE) and the East Coast Parkway Expressway (ECP).


For retail options, residents residing in Paya Lebar Central may patronise City Plaza, Tanjong Katong Complex, Leisure Park Kallang and Katong Shopping Centre. There are more upcoming shopping complex like the Pavilion Square, Paya Lebar Square and Sports Hub Retail Mall. Future residents can do their shopping, dining and entertainment at these complex.


Future residents can have a huge selection with it comes to indulging in local delights as it is close to more than 10 main Food Centres such as Old Airport Road Block 51 Market & Food Centre, Sims Vista Market & Food Centre, Blk 4A Jalan Batu Hawker Centre/Market, Circuit Road Block 89 Market And Food Centre, Circuit Road Block 79A Hawker Centre, Haig Road Market & Cooked Food Centre, Upper Boon Keng Road Block 17 Market & Food Centre, Geylang Serai Market & Food Centre, 80 Circuit Road Market & Food Centre and Dunman Food Centre.


New development in Paya Lebar Central is near Kong Hwa School, Geylang Methodist School (Primary), Canossa Convent Primary School, Macpherson Primary School, Tanjong Katong Primary School, Haig Girls’ School, Broadrick Secondary School, Chung Cheng High School (Main), Tanjong Katong Girls’ School, Tanjong Katong Secondary School, Geylang Methodist School (Secondary) and Macpherson Secondary School. St. Andrew’s Junior College and Singapore Management University are just short driving distances from Cassia Edge. Parents who are looking for International school nearby Cassia Edge. Canadian International School (Tanjong Katong Campus) and Chatsworth International School (East Campus) are two International schools.


For those who enjoy outdoor activities, Kallang Riverside Park and East Coast Park are the choice for them. Future residents of condo in Paya Lebar Central can have water sports, jogging or cycle at the Park. There are also many clubs nearby Paya Lebar which the residents can enjoy, this include Singapore Badminton Hall, Geylang Stadium, Kallang Netball Centre, Kallang Squash & Tennis Centre, Singapore Cricket Association, Singapore Swimming Club and PWD Sport Club. Being just next to Paya Lebar MRT Station, residents will have the great convenience of travelling to Singapore Sports Hub. 


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Project  Paya Lebar Road Office, Commercial and Residential
Developer  Roma, Milano and Verona Pte Ltd
Location  Paya Lebar Road/ Sims Avenue
District  14
Tenure 99 years lease
Site Area   
GFA:  1,7 million square feet
Plot Ratio
Expected TOP:
Total Units
Total Carpark
Unit Type:
Eligibility SC/ SC, SC/SPR and Foreigner


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The buzz at Paya Lebar is set to be turned up a notch as plans to enhance the commercial hub get underway.

Paya Lebar Central, a bustling commercial hub, looks set to welcome a new hive of activity with offices, hotels, retail and attractive public spaces planned for it. Paya Lebar is one of the commercial hubs to be developed outside the city centre as part of URA’s larger decentralisation strategy in the Concept Plan to provide alternatives for businesses and jobs closer to homes. The other commercial hubs are Tampines Regional Centre, Jurong Lake District and Woodlands Regional Centre.

Existing developments like Geylang Serai Market and festivities such as the Hari Raya Bazaars along Geylang Road contribute to the distinctive local Malay identity of the area. This identity will be further enhanced with new public spaces and the upcoming new Geylang Serai Market.

A vibrant commercial hub

A vibrant commercial hub With about 12 ha of land in the area available for development translating to about 500,000 sqm of commercial floor space, expect to see retail, hotel and office developments clustered around Tanjong Katong Road and Sims Avenue.

A new public plaza next to the Paya Lebar MRT Interchange will become a focal point for activities and a natural gathering spot for commuters, shoppers and the office crowd.

Paya Lebar Central- Future look and MRT Station

The river flows between

Geylang River will be a key feature in the plans for Paya Lebar Central. As water levels stabilise with the completion of the Marina Barrage, the river can be integrated with future developments, creating attractive public spaces at the new commercial centre.

Fancy working, dining, shopping and relaxing by the scenic Geylang River amidst greenery around waterfront views?

This will be possible when a newly constructed stretch of Geylang River right in the middle of a new commercial development along Tanjong Katong Road is completed. A mix of office, retail and hotel developments will bring life to the riverbanks.

Convenience with connectivity

Paya Lebar Central is just a 10-minute drive from the Central Business District and is well connected by major expressways with the PIE and the ECP as well as major roads like Sims Ave, Paya Lebar Road and Changi Road. Accessibility will be further enhanced when the new Paya Lebar MRT interchange station for the Circle and East-West lines open in 2010.

Getting around Paya Lebar Central itself will be a breeze for pedestrians with the addition of more connected covered walkways, underground walkways and overhead bridges. The walk along Geylang Road will also be more exciting with outdoor kiosks and delicious aromas wafting from cafes.

Paya Lebar- Community

Community buzz

Think of Hari Raya and chances are you will associate it with the festive bazaars at Geylang Serai. A buzzing, lively commercial stretch of markets, sundry shops, retail centres and hotels, Changi/Geylang Road is the spot to soak in the distinctive local character of the area.

Geylang Serai will see the completion of the redeveloped Geylang Serai Market in 2009. A new civic centre will also be developed next to the market, which will house a Community Club, Community Development Council offices and possibly even a community library.

A new plaza beside the civic centre will be a natural focal point for staging community events such as festive activities and bazaars. The design of the new civic centre can take into consideration the heritage and special character of the area. In addition, there is opportunity to explore incorporating a gallery in the civic building to showcase the local heritage and history of the area.


The project is part of broader decentralisation plans by the authorities to create commercial clusters outside the city centre, in providing jobs closer to homes, and reducing congestion and travelling times to and from the city centre.

SINGAPORE: Paya Lebar Central is set to become a major commercial centre at the city fringe, as part of plans by the authorities to create commercial clusters outside the city centre.

The Paya Lebar Central site comprises two adjacent parcels separated by Sims Avenue and the Geylang Canal. Australian developer Lend Lease will own about 30 per cent of the joint venture, with the rest owned by its investment partner, sovereign wealth fund Abu Dhabi Investment Authority.

Lend Lease said Thursday (May 14) it already has a "clear picture" of the design for the Paya Lebar Central project, but it will still have to work with authorities for the final design.

It said more than half - approximately 90,000 square metres (sqm) - will be reserved for office space. Also, 29,000 sqm will be set aside for about 440 private homes and more than 40,000 sqm will be used for a shopping mall. The 3.9-hectare site has a total gross floor area of 165,000 sqm.

The decentralisation plans by authorities aims to provide jobs closer to homes, and reduce congestion and travelling times to and from the city centre.

“It’s a central hub, as a mixed-use development, where people can live, work and play, and minimise the reliance on car transport, ideally,” said Asia CEO of Lend Lease, Mr Rod Leaver. “Because of the nature of the site, which has the canal running through, we are able to create an amazing public space, public realm which we can activate for the creation of a place the community can use."

Lend Lease said it plans to bring in new retail brands. The developer already manages several other shopping malls in Singapore, including Parkway Parade, 313@Somerset, JEM in Jurong East.

JEM is the third largest suburban mall in Singapore and Lend Lease said it currently has no plans to expand its retail foothold in that area, even with the upcoming developments there. Instead, the firm would like to focus on existing developments.

"One of the challenges we have is that Paya Lebar is a significant development,” said Mr Leaver. “It's one of our largest mixed-use urban regeneration projects in Singapore. And at the same time, for our Asia business, we have just recently won a significant development in TRX - the lifestyle quarter - in Malaysia. So we have a reasonably full book at the moment."

The Lifestyle Quarter in TRX is expected to contain a mixed-use development of over 17 acres, comprising a hotel, three residential towers and a new retail mall.

Still, Lend Lease said it has "some interest" in the commercial and residential projects, which may come up at the site of the High-Speed Rail terminus. The terminus will only occupy 20 per cent of the site, with the remaining 80 per cent to include offices, retail space, and maybe even homes. 


SINGAPORE — The tender for a large mixed-use site in Paya Lebar Central, next to Paya Lebar MRT Station, has attracted bullish bids from developers, underlining their confidence in the prospects of the area as a regional hub as well as in Singapore’s long-term prospects.

The nearly 4-ha site on Paya Lebar Road and Sims Avenue garnered a top bid of S$1.67 billion, or around S$942.56 per square foot per plot ratio (psf ppr), from a group consisting of Roma Central, Milano Central and Verona Central, said the Urban Redevelopment Authority at the close of tender yesterday.

The three entities are linked to Australian developer Lend Lease, said analysts that include Cushman & Wakefield’s director of research Christine Li.

Ms Li said the highest bid was near the top end of the S$850 to S$950 psf ppr that the market had forecast.

The 99-year leasehold plot was launched for sale by tender in October last year from the Confirmed List of the Government Land Sales programme for the second half of 2014.

It is the second land parcel in Paya Lebar Central to be put up for sale, as part of the Government’s decentralisation strategy to develop commercial centres at the city fringes.

The site can generate about 1.78 million sqf of gross floor area, but at least 969,000 sqf must be set aside for office use, with the rest for commercial, retail and residential uses. Given the size of the site and scale of development, it was no surprise that four of the six bids consisted of consortiums.

The top bid was 8.8 per cent higher than the second-best bid from a consortium of six trustee managers linked to a diverse group of large developers.

“The six bids for the Paya Lebar mixed-use site demonstrate continued confidence in Singapore as a global commercial hub,” said Mr Desmond Sim, head of South-east Asia research for CBRE. “The top bidder is clearly looking forward to Singapore’s long-term growth prospects backed by sound economic fundamentals, and not with a rear view.

“The Metropolis and the one-north cluster of offices testify to the resounding success of the growth of sub-regional centres. From the bids, it is clear that the bidders are confident that Paya Lebar will see the same level of success,” he added.

Analysts said that developers were drawn to the attractive location, which is adjacent to Paya Lebar Interchange MRT station, and its connectivity through four main roads: Paya Lebar Road, Sims Avenue, Tanjong Katong Road and Geylang Road.

In addition, the office segment is firmly on the uptrend and has outperformed both residential and industrial sectors, said Cushman & Wakefield’s Ms Li.

“The light industrial clusters nearby could complement and provide service lines for future office occupiers ... By disallowing developers to strata-subdivide the office component beyond five strata lots, the premium quality of the office building is preserved,” said Ms Li.




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