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Diageo opens Asia-Pacific Technical Centre in Singapore

Posted by Property Launch Invest on Monday, 23 December 2013 in Property News

Diageo opened its flagship Asia Pacific Technical Centre in Singapore. The opening of the technical centre represents a direct investment as part of this growth strategy, by expanding the company’s existing Asia Pacific Hub in Singapore.

The technical centre is the third supply facility to open as part of Diageo’s Asia Pacific Hub in Singapore. It joins a distribution and product finishing centre and super premium finishing centre, dedicated to supporting regional markets with enhanced service and delivering small-batch super premium/limited-edition customised orders. It employs about 30 technical staff that will lead in innovation, quality and assurance, and environmental sustainability.

Singapore’s proximity to key Asian markets, a pool of high calibre talent and a solid infrastructure makes it an ideal base to site our regional supply chain capabilities. Establishing our regional technical centre in Singapore will enable us to respond at pace to the demands of the region, capitalise on the growing appetite for localised, customised and super premium offerings, in addition to strengthening our reputation as one of the leading providers of premium drink experiences” said Joy Rice, supply chain support director of Diageo Asia Pacific Supply and Procurement.

Ms Kwee Eng Thien, Assistant Managing Director of the EDB, congratulated Diageo on setting up its technical centre in Singapore. ”We are delighted that Diageo is expanding its Asia Pacific Hub with new technical capabilities to enable product innovation, such as liquid and packaging development. These capabilities are the first of their kind established by a spirits company in Singapore, and they affirm Singapore’s role as a leading hub in Asia for consumer businesses to innovate and grow global brands,” said Ms Thien.

Source: Business Times 24th July 2013

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PROPERTY LAUNCHES & INVESTMENTS

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Diageo opens Asia-Pacific Technical Centre in Singapore

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