The handful of executive condominium (EC) projects launched this year has seen mixed results. On the weekend of July 16 and 17, Sim Lian Group’s Treasure Crest EC opened for bookings. It saw 362 (72%) of the 504 units in the project snapped up over the two days at an average price of $742 psf.
“In the current EC market, sales performance is primarily dependent on two factors — pricing and location,” says Ong Teck Hui, JLL national director of research. “At Treasure Crest, pricing appears to be the dominant factor in attracting buyers.”