After eight years that involved a venture pull-out and a financial crisis hampering its completion, the South Beach is now standing out as the glamorous new kid on the block since it opened earlier this year.
With its two soaring towers standing at 34- and 45-storeys high, four conservation buildings, a hotel as well as retail and office spaces, it is Singapore's largest mixed- development project.
Among its tenants are cool, big-name companies such as aerospace company Boeing and social- media giant Facebook which, at 70,000 sq ft, is the anchor tenant at the South Beach Tower, which houses the office spaces.
Acclaimed French designer Philippe Starck was brought into the project to inject a sense of pizzazz. The South Beach - the super-trendy 654-room, five-star hotel - is his first hotel in Singapore.
He also designed the interiors for three out of the four heritage buildings in Beach Road.