THE once sleepy Beach Road area is undergoing a dramatic makeover as property giants roll in with ambitious plans for a series of mixed developments.
Three new integrated projects are already on the go, with at least one more to come following the release of a new site in the Government Land Sales programme last week.
The commercial and residential plot, which came from the reserve list, can accommodate a 45-storey complex of 947,223 sq ft.
The 2ha plot will go to tender only if a developer first submits a bid price acceptable to the Urban Redevelopment Authority (URA).
It is estimated to cost from $1.1 billion to $1.4 billion - or $1,300 to $1,400 per sq ft (psf) per plot ratio.