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A New Launch of
Former Florence Regency

Brought to You by
Logan Property

Walking distance to Kovan and
Hougang MRT Station
Potentially 1,400 Residential Units
Catering to your requirements!

Please Register HERE for
more information and Updates!

The Florence Residences Showflat Gallery

THE FLORENCE RESIDENCES

 
 

Florence Residences is a new and upcoming condominium, sitting on the former site of Florence Regency, located along Hougang Avenue 2, bounded by Upper Serangoon Road and Florence Road. It is in between 2 MRT Stations, namely Kovan MRT Station and Hougang MRT Station. It is a 99 years leasehold residential project in the North-East Region of Singapore.


The Florence Residences has a large land site of 389,236 square feet and wil house approximatley 1,400 residential apartments. The Florence Residences is an ultra-modern condominium  developed by Logan Property and located along Hougang Avenue 2. It is designed and developed to meet the needs of every family. Every details are carefully considered which makes The Florence Residences unique from the surrounding apartments, having wide angle of unblock views. There is abundance and space for every family. if you are looking for a place for a multi-generation unit, The Florence Residences New Condo is a perfect place to be.


Contact Us Now to View The Florence Residences showflat! 

 

View Available Layouts HERE

 

**10th December 2018- Register HERE for information pertaining to The Florence Residences
** 06th October 2017- Florence Regency, was sold for S$629 million, with addition of S$288.6 million in extra Government charges for intensifying the piece of land and to top up lease, this translates to a land rate of S$842 per square foot per plot ratio


The Florence Residences will be constructed into a high-rise structure with full facilities, modern fittings, elegant furnishings, and dashing interior and exterior decors. The site will host five blocks elevated into 17 levels. Unit distribution ranges from one bedroom to large penthouses with exceptional features. According to the floor plan layout, each apartment will have comfortable spaces allocated to family rooms and dining area. The living room shall receive strong walls and high ceilings. The living room is the focal point and uniquely dedicated to entertaining your guests. As for the bedrooms, extra attention shall become placed on natural illumination, bathrooms, closets, drawers, and their entire ambiance. At the kitchen, developers plan on equipping and mounting beautiful, durable cabinets on the wall as well as spice shelves. Attractive countertops will be fitted along and around the sink while the developers provide more segments below the surface. On top of that, you will have an island to make and share meals with family. Due to public demand, The Florence Residences will have several features such as swimming pools, tennis courts, BBQ area, gymnasium, elevated deck, clubhouses, function room, and a guardhouse.

The site’s landscapes are dazzling due to the presence of footpaths created alongside greenery gardens. They complement the condo’s exterior décor and amplify the environment within. On completion, The Florence Residences will have well-maintained plantations and decorates to set the building apart from its competitors.

The architecture was designed and crafted to utilize the location and the views it offers, while outdoor spaces connect the building to the elements of nature. The surrounding grounds and private outdoor spaces, including oversized balconies and expansive terraces, are designed to echo key features of the natural environment with a selection of trees and shrubs that are native to the region. Walkways and greenery are incorporated in the design of the surrounding landscape, bringing to life the traditional values of neighbourhood and community. The Florence Residences is a thoroughly modern building, featuring fresh, contemporary interior style.

 

View Unit Prices and Available Units HERE


Pricing for The Florence Residences
1 Bedroom from 
2 Bedroom from 
3 Bedroom from
4 Bedroom from 
5 Bedroom from 


The Florence Residences Condo by Logan Property- Comprehensive and Functional layouts
The Florence Residences New Condo floor plans are expected to be comprehensive and space efficient. Unit mixes is wide ranging from the more compact and popular 1 Bedroom and 2 Bedrooms for single professionals and young families start-ups and investors. There are also larger units for the home stayers from 3 Bedrooms, 4 bedrooms and 5 Bedrooms and Penthouses.

 


The Florence Residences Condo by Logan Property- Connectivity
The Florence Residences New Condo is strategically located just approximately 400 m away from Hougang Town Centre which host the Hougang Train Station and also the Hougang Bus Terminal. Its future residents can effortlessly access to the many bus services and also the North East Line Train Services. This complete public transport system will provide a conduit of fast and efficient travel for The Florence Residences' future residents whether to travel to downtown Singapore or rest of the island.

For drivers, The Florence Residences is approximately 9 minutes away and it will also take around 13 minutes to reach the Central Business District (CBD). Together with the nearby Kallang Paya Lebar Expressway (KPE) and the Tampines Expressway (TPE), drivers will find it a breeze to drive to any parts of Singapore from The Florence Residences.

 

The Florence Residences Condo by Logan Property- Amenities
With the Town Centre just a stone’s throw away, The Florence Residence's future residents will get to enjoy daily conveniences in terms of their daily shopping, dining and leisure needs with the shopping malls available such as Hougang Mall and Kang Kar Mall. The Midtown, a mixed development comprises of retail space will add more options to The Florence Residence's residents when it is completed. For local food stalls and wet market produce, the nearby Kovan Hougang Market & Food Centre and Hougang Avenue 1 Block 105 Market & Food Centre will provide residents with a wide array of selections available.

 

The Florence Residences by Logan Property- Education
Many schools are also located short distances away from The Florence Residences, providing the education needs for its residents’ young children. Schools such as Holy Innocents’ Primary School, Montfort Junior School, CHIJ Our Lady Of The Nativity, Xinghua Primary School, Xinmin Primary School, Punggol Primary School, Yio Chu Kang Primary School, Hougang Primary School, North Vista Primary School, Palm View Primary School, Holy Innocents’ High School, Montfort Secondary School, Xinmin Secondary School, Yuying Secondary School, Serangoon Secondary School, Hougang Secondary School, North Vista Secondary School, Bowen Secondary School and Serangoon Junior College are less than 2 km away from The Florence Residences.


The Florence Residences-  Logan Property Company
Founded in 1996, Logan Property Holdings Company Limited is an integrated property developer focusing on residential property development in the PRC, mainly the Guangdong-Hong Kong-Macao Greater Bay Area, with its products primarily target first-time homebuyers and upgraders.

It was listed on the main board of the Stock Exchange of Hong Kong in 2013. The Group has Grade-A qualifications in property development, general contracting of construction as well as engineering design, and is one of the best property developers in the PRC in terms of overall strength. In 2017, the Group was ranked 29th in the China Top 100 Real Estate Developers and 4th in the Top 10 Most Profitable Companies, and jumped to 295th in Fortune China's Top 500 Enterprises, with its brand and overall strength being highly recognized by the market.

Adhering to the business concept of "Building a Better Life", Logan Property has so far developed over 90 residential projects and provided quality life services to over 500,000 people. The Group has been focusing its business in the Pearl River Delta, Guangdong and Guangxi in China, and has had the foresight to build a footprint in the world-class agglomeration Guangdong-Hong Kong-Macao Greater Bay Area, which is part of the national strategy.

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First Hand Information

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Project  The Florence Residences
Developer
 Florence Development Pte Ltd (Logan Property Company)
Location  Hougang Avenue 2 (Hougang Planning Area)
District  19
Tenure  99 years leasehold
Site Area  36,160 square metres/ 389,236 square feet
GFA:        square metres/     square feet
Plot Ratio  2.8
Expected TOP Date:
Total Units  Approximately 1,400 residential apartments
Total Carpark
Development  Private Condo comprising of communal facilities
Unit Type:
Architect
Eligibility SC, SPR and Foreigner can buy
 
The Florence Residences Condo Unit Mix Distribution
Unit TypeTypeArea (Square Feet)Total No. of Units
1 Bedroom TBA TBA TBA
2 Bedroom TBA TBA TBA
3 Bedroom TBA TBA TBA
4 Bedroom TBA TBA TBA
5 Bedroom TBA TBA TBA
Penthouse TBA TBA TBA
The Florence Residences Condo Facilities
TBA
  • TBA
  • TBA
The Florence Residences Condo Price List
Unit TypeArea (Square Feet)PricingPSF
1 Bedroom TBA TBA TBA
2 Bedroom TBA TBA TBA
3 Bedroom TBA TBA TBA
4 Bedroom TBA TBA TBA
5 Bedroom TBA TBA TBA
Penthouse TBA TBA TBA
 

WHY BUY THE FLORENCE RESIDENCES NOW?

After enduring four years of decline, the property developers finally have some good news. The URA reported an increase of 5.4 percent in the private residential property. This is now attracting property dealers from all over the world. As you all may know, Singapore is an island and land will always remain a scarce commodity that’s why the prices of these properties are bound to increase in the long term.

In Singapore residential market, the price gap between HDB versus the private residential market is widening. Base on DBS, it states that Bull Case would see Annual Pirvate Home demand of 17,250 units.

Base on our analysis, our projection for new home demand will come from
1) Household formation
2) Upgrader demand and 
3) Foreigner purchases for investment.

The current eb-bloc craze has seen developers investing close to S$34 Billion into Singapore property market (S$26 Billion in en-bloc transactions and S$8 Billion into Government Land Sales (GLS) programmes. With a total of 6,500 households displaced, the near term demand over the next two years could rise above the historical norm.

Projected base Population Growth of 6.5 million by 2030 is expected to have a positive impact on Private Home Property Market as demand is projected to remain above historical average of 12,000 units per year.

Register HERE for a presentation to understand why the property market is heading towards an unstoppable uptrend.


Since Florence Residences new launch condo is currently under construction, it offers a great option for buyers who are still saving the money for the initial down payment. By facilitating buyers with a progressive payment schedule, installments can be made every few months. These small installments represent a much more accommodating and manageable mortgage. If you buy an investment property, you can easily find a tenant that will help you pay down the loan and mortgage. You will be buying the property at the best price if you get it directly from the developer.

After the purchase, you can resell the property at a higher price. This is great for young people who are looking to settle down in a good place. The great thing about The Florence Residences new launch condominium is that there is no asset depreciation. So, if you sell the condo just before its completion, you have a chance of acquiring a higher profit.

Buying a The Florence Residences condo will prevent you from paying buyer’s commission because that will be paid by the developer. After each successful sale, the developer pays the agency which further pays the agents involved. The location of your condo will play a huge role in determining its value in the long run. You can also choose the unit you desire since The Florence Residences is newly launch, but you will have to act fast because condominiums sell out pretty fast.

This is ideal for buyers who are very choosy and particular about what kind of home they want. You will have the opportunity of securing units with better views which will eventually become very valuable on the open market. All you have to do is sign up and pre-register for the preview by contacting the developer’s marketing team members. To attract a lot of customers, property developers often offers many discounts and stamp duty reimbursements during the VIP and VVIP preview. All you have to do is choose your desired units, submit them with your cheque and leave the rest to the developer’s agent.

The developer’s marketing team will enlighten you regarding the all the particular details of The Florence Residences such as the pricing, floor plan, etc. during this preview. The value of these condominiums automatically increases the moment the developer removes the early bird discounts. These discounts will be saving you a lot of trouble of negotiating with the seller as well.

Anyone who has invested so much in property would want to be relieved from any further tensions and look forward to enjoying their latest purchase. You will receive The Florence Residences in brand new condition and can renovate it according to your taste and needs. Not that you’ll need any renovation because everything will be brand new and you will not have to deal with additional maintenance work.

But in case you face any issues in the condo, you won’t have to spend extra money to get it fixed because the developer offers you a one-year warranty on fixtures and fittings. The plus point about The Florence Residences is that you add your personal touch to it as everything will be according to your choice, and you will not have to deal with the previous owner’s choices. The Florence Residences also offer much better facilities than any other resale property.

Investing in a Florence Residences newly launched condo does mean that you will have to wait to enjoy the luxury, but one thing that will help you get through it is that the wait and money are going to be worth every second and penny.

LOCATION MAP and AMENITIES- THE FLORENCE RESIDENCES

The Florence Residences Condo is at the former Florence Regency, located along Hougang Avenue 2, bounded by Florence Road and Upper Serangoon Road. It is besides The Florentine and Florence Gardens Condo.

The new condo is located between 2 MRT Stations, together with a bus interchange, Therefore, The Florence Residences offers seamless connectivity.On-going developments of transport infrastructure in this area wil further improve accessibility to other towns and various parts of Singapore.

FACILITIES SITE PLAN E-BROCHURE- THE FLORENCE RESIDENCES

The Facilities and Site plan of new condo launch at Florence Residences, along Hougang Avenue 2 are currently seeking approval from relevant authorities. 

If you would like to be updated on first hand information for Florence Residences,
Please Register with Us 
for More information!

View Floor Plans HERE

 

The Florence Residences sits at the corner of Hougang Avenue 2 facing the North, and Florence Road towards the West with lanes leading and serving the Kovan Estate, a low-rise landed-housing neighbourhood. A walk down along Florence Road towards South, leads to Simon Lane and Simon Road, will bring residents to Kovan MRT Station. It is a short walk of about 10 minutes.

Across the road, North of The Florence Residences, is Hougang Avenue 2, is People's Garden Realty Park, another landed housing estate. Within here, is the Hougang Stadium and Swimming Complex.

Towards the East of The Florence Residences is HDB precinct and at its South is Serangoon Junior College.

RESIDENTIAL FLOOR PLANS E-BROCHURE- THE FLORENCE RESIDENCES


  • Make sure you check the measurement of each room which will give you the idea of the size of the room and how much of your furniture can fit into it. Always check which way the door will be swinging and the space that will be left empty after the door is opened or closed. Check if the windows embedded in the condo are as per your necessities. Sliding windows are demonstrated by thin empty line by the dividers, while casement windows, as a rule, come in sets.
  • Do check whether room size matches your required area so that you do not have to face difficulty when fitting the furniture in the room. Make sure the total numbers of rooms mentioned in the floor plan are according to your family needs. Check the dimensions allotted to the kitchen. Make sure that every room has a separate entryway so that there is no hindrance to privacy.
  • Check the measurements of the corridors as most people consider long passageways are generally viewed as a waste of space. Always check for natural lighting. This is a very important step for the ventilation and the aura of your home. Ensure you get enough morning and evening day light and the accessibility of sun shades. Ensure that there is appropriate cross ventilation in the house Condominiums usually do have room for the family maids. Make sure that there is one if you require it.
  • Ensure that the cupboards are built-in in the condominium so that you do not have to spend extra money on installing new ones. Check which walls are structural and nonstructural for safe removal in the future. Structural walls are represented in the floor plan by thick bold lines while non-structural walls are indicated by thin lines. Check if storage room and pantry space fulfill your requirements. Also note that whether the washrooms are connected or common, according to your requirements.

AVAILABLE BALANCE UNITS/ SOLD/ CHEAPEST PRICES PSF STARBUY- THE FLORENCE RESIDENCES

View Site and Facilities Plans HERE

Like any other new launches, the prices of The Florence Residences will only be announced on the sales day. Indicating pricing will be announced earlier. 

The Florence Residences is a new condo where the site was sold to Logan Property.

Privatised HUDC estate Florence Regency was sold to Logan Property, for $629 million, as collective. The sale price of $629 million works out to a land cost of about $842 psf per plot ratio on the potential gross floor area, and estimate of an S$288.6 million as differential premium payable to the state to top up the lease to a fresh 99 years, and for redevelopment of the site to a gross plot ratio of 2.8.

Cost of Land

The biggest item which determines the new condo price on the launch date is the price at which the land was acquired for the development. This cost of land is spread out across the size of the development so that the cost per square foot (psf) is established. This means that a piece of land with fewer condos may have a higher land psf than another similarly sized piece of land with more condos built on it.

Construction Costs

The cost of constructing the condos also influences the price at which those condos will be sold on the launch date. Construction companies have become so efficient that their construction costs for each square foot of a building don’t vary so much.

Developers want to make a good product that is of value to the consumers, and they need to generate healthy profits levels for their shareholders. With the most expensive items as land and construction costs, add on the administrative, sales and marketing expense, finance cost, profit margin we will arrive at the selling price.

Marketing expense for the project is around $200 psf. Construction costs including architecture design, is about $350 psf for a condominum.

  • Administrative expenses: Staff costs, office rents etc..
  • Sales and marketing expenses: Showflat building costs, advertising for the development, lawyer fees for conveyancing etc..
  • Finance costs: interest expense paid to the finance institutions for financing the development.

Land Cost: $842 psf ppr
Construction Cost: $350psf
Marketing expense: $200psf
Profit margin: 20%
Estimated launch price: $1700psf

HOUGANG OVERVIEW

Master Plan- Hougang 1

Hougang is a mature town with good schools and a variety of parks and sports facilities. Over the next few years, residents will be able to enjoy more community facilities and recreational options and to have access to more jobs near home. There are also plans to showcase the town's rich history and heritage sites.

Master Plan- Hougang

The Florence Residences- Gracious living in a heritage town

Various initiatives will be implemented to enhance the overall living environment and to strengthen the residents' connection with local history. These include:

  • A One-stop community club with hawker centre, a health-care facility and an arts centre, located at Hougang Avenue 9
  • An Estate- Upgrading Programme a new pedestrain footbridge across Sungei Punggol at the Gerald-Mugliston Estate
  • More retail amenities at Kovan, Hougang Central, Hougang Avenue 7, Buangkok Drive and Jalan Pelikal
  • A new nursing home to serve the needs of elderly residents at Hougang Avenue 8
The Florence Residences-  Leisure- Greener than ever
Residents in Hougang will have easy access to many major parks in the North-Eastern Region via the North-Eastern Riverine Loop (NERL) park connectors. When the NERL eventually becomes part of the 150km long Round Island Route, recreation sites farther afield will be even more accessible, such as the Changi Coastal Loop. As the green network expands in future, most homes in Hougang will be closer to parks or park connectors. These include:
  • New neighbourhood parks within Kovan Estate
  • A park at the future Lorong Halus Industrial Park
  • An expanded Punggol Park
  • An extended park connector at Hougang Avenue 3 to link up with the Pelton Canal park connector, providing easier access to Kallang Riverside.
  • New interim sports facilities at the Jalan Kayu Sports Hub at Buangkok Crescent
  • Enhancements to the canal at Hougang Avenue 10 through new landscaping with outlook decks, shelters and seatings
The Florence Residences- More transport infrastructure- Better roads with better rides
Hougang is well connected to other parts of Singapore via public transport. Getting around will become much easier with trasnport improvements to smoothen traffic flow and improve accessibility. These include:
  • A New Integraged transport hub in Hougang MRT Station
  • Road improvements along Upper Serangoon Road, Upper Paya Lebar Road, Tampines Road, Lorong Ah Soo and Hougang Central
  • Extension of Buangkok Link and Buangkok Crescent to complete the local road network
  • Construction of the Cross Island Line which will pass through Hougang when it starts operations by 2030 and provides another direct MRT route to Changi and the west as well as other major towns.

SHOWFLAT LOCATION- THE FLORENCE RESIDENCES

If you wish to visit The Florence Residences Showflat viewing, all you need to do is to schedule an appointment with us before coming around so as not to waste your time and avoid making a fruitless journey because our showflat may not be opened to the public on particular days and time.

No Agent Fees! Get amazing benefits as well as Direct Developer Discount. For additional enquiry, please get in touch with us at our Sales Information Hotline +65 90070868 for further details on the details of The Florence Residences Condominium. 

Get in touch with The Florence Residences Developer Sales Support Team.

It is important to deal with only with our authorized Developer Sales Support Team, you will get the best obtainable Direct Developer Discount. Get the latest information about The Florence Residences units today!

The Florence Residenecs Showflat is located along ................

Tastefully designed to maximise the usability and efficiency of the size, the geographical location, proximity to eateries and top schools, seek to attract many potential home seekers and upgraders to make The Florence Residences their dream home.

Do register early to book your The Florence Residences Showflat viewing appointment with us to have a feel of the luxurious and fine finishing by the developer after several detail plannings.

4 Simple things to take note before visiting The Florence Residences Showflat Gallery

1) We advise to check and know how much CPF you are able to use to purchase The Florence Residences Condo

2) Contact our Sales Team for our recommended trusted panel of bankers for your loan assessment

3) Are you affected by the TDSR? You will need to know the bracket which you are in

4) For the actual launch date, you will need to understand on how the balloting system works


Register Early to keep yourself update on the latest information pertaining to The Florence Residences. Alternatively, you may contact our Developer Sales Personnel for a non-obligated discussion.

CONTACT US

You are only one-step away from owning a unit in The Florence Residences

Thank you for Your interest in The Florence Residences

Be among the first to view and book The Florence Residences a new life-style at the former site of Florence Regency, at the lowest pre-launch price

Enjoy attractive prices before the official public launch. Be the first to secure your choice unit

  • Latest updates on the development
  • Priority unit choice and selection
  • Enjoy early-bird VVIP Discounts
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  • No Commission payable

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