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Brought to You by
Logan Property

Walking distance to Kovan and
Hougang MRT Station
Potentially 1,400 Residential Units
Catering to your requirements!

Please Register HERE for
more information and Updates!

PROJECT DETAILS

 
 

Florence Residences is a new and upcoming condominium located along Hougang Avenue 2, in between 2 MRT Stations. It is a 99 years leasehold residential project in the Rest of Central Region of Singapore. Sitting on the former site of Florence Regency, Florence Residences has a large land site of square feet and wil house approximatley 1,400 residential apartments. 

 

Florence Residences will be constructed into a high-rise structure with full facilities, modern fittings, elegant furnishings, and dashing interior and exterior decors. The site will host five blocks elevated into 17 levels. Unit distribution ranges from one bedroom to large penthouses with exceptional features. According to the floor plan layout, each apartment will have comfortable spaces allocated to family rooms and dining area. The living room shall receive strong walls and high ceilings. As for the bedrooms, extra attention shall become placed on natural illumination, bathrooms, closets, drawers, and their entire ambiance. At the kitchen, developers plan on equipping and mounting beautiful, durable cabinets on the wall as well as spice shelves. Attractive countertops will be fitted along and around the sink while the developers provide more segments below the surface. On top of that, you will have an island to make and share meals with family. Due to public demand, Florence Residences will have several features such as swimming pools, tennis courts, BBQ area, gymnasium, elevated deck, clubhouses, function room, and a guardhouse.

 

The site’s landscapes are dazzling due to the presence of footpaths created alongside greenery gardens. They complement the condo’s exterior décor and amplify the environment within. On completion, Florence Residences will have well-maintained plantations and decorates to set the building apart from its competitors.

 

The architecture was designed and crafted to utilize the location and the views it offers, while outdoor spaces connect the building to the elements of nature. The surrounding grounds and private outdoor spaces, including oversized balconies and expansive terraces, are designed to echo key features of the natural environment with a selection of trees and shrubs that are native to the region. Walkways and greenery are incorporated in the design of the surrounding landscape, bringing to life the traditional values of neighbourhood and community. Florence Residences is a thoroughly modern building, featuring fresh, contemporary interior style.

 

Florence Residences- Connectivity
Florence Residences is strategically located just approximately 400 m away from Hougang Town Centre which host the Hougang Train Station and also the Hougang Bus Terminal. Its future residents can effortlessly access to the many bus services and also the North East Line Train Services. This complete public transport system will provide a conduit of fast and efficient travel for Florency Residences' future residents whether to travel to downtown Singapore or rest of the island.

For drivers, Florence Residences is approximately 9 minutes away and it will also take around 13 minutes to reach the Central Business District (CBD). Together with the nearby Kallang Paya Lebar Expressway (KPE) and the Tampines Expressway (TPE), drivers will find it a breeze to drive to any parts of the island from Florence Residences.

 

Florence Residences- Amenities
With the Town Centre just a stone’s throw away, Florence Residence's future residents will get to enjoy daily conveniences in terms of their daily shopping, dining and leisure needs with the shopping malls available such as Hougang Mall and Kang Kar Mall. The Midtown, a mixed development comprises of retail space will add more options to Florence Residence's residents when it is completed. For local food stalls and wet market produce, the nearby Kovan Hougang Market & Food Centre and Hougang Avenue 1 Block 105 Market & Food Centre will provide residents with a wide array of selections available.

 

Florence Residences- Education
Many schools are also located short distances away from Florence Residences, providing the education needs for its residents’ young children. Schools such as Holy Innocents’ Primary School, Montfort Junior School, CHIJ Our Lady Of The Nativity, Xinghua Primary School, Xinmin Primary School, Punggol Primary School, Yio Chu Kang Primary School, Hougang Primary School, North Vista Primary School, Palm View Primary School, Holy Innocents’ High School, Montfort Secondary School, Xinmin Secondary School, Yuying Secondary School, Serangoon Secondary School, Hougang Secondary School, North Vista Secondary School, Bowen Secondary School and Serangoon Junior College are less than 2 km away from Florence Residences.

 

Florence Residences- Logan Property Company
Founded in 1996, Logan Property Holdings Company Limited is an integrated property developer focusing on residential property development in the PRC, mainly the Guangdong-Hong Kong-Macao Greater Bay Area, with its products primarily target first-time homebuyers and upgraders.

It was listed on the main board of the Stock Exchange of Hong Kong in 2013. The Group has Grade-A qualifications in property development, general contracting of construction as well as engineering design, and is one of the best property developers in the PRC in terms of overall strength. In 2017, the Group was ranked 29th in the China Top 100 Real Estate Developers and 4th in the Top 10 Most Profitable Companies, and jumped to 295th in Fortune China's Top 500 Enterprises, with its brand and overall strength being highly recognized by the market.

Adhering to the business concept of "Building a Better Life", Logan Property has so far developed over 90 residential projects and provided quality life services to over 500,000 people. The Group has been focusing its business in the Pearl River Delta, Guangdong and Guangxi in China, and has had the foresight to build a footprint in the world-class agglomeration Guangdong-Hong Kong-Macao Greater Bay Area, which is part of the national strategy.

 

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First Hand Information

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Project  Florence Residences
Developer  Logan Property Company
Location  Hougang Avenue 2 (Hougang Planning Area)
District  19
Tenure  99 years leasehold
Site Area  36,160 square metres/ 389,236 square feet
GFA:        square metres/     square feet
Plot Ratio  2.8
Expected TOP:
Total Units  Approximately 1,400 residential apartments
Total Carpark
Development  Private Condo comprising of communal facilities
Unit Type:
Architect
Eligibility SC/ SC, SC/SPR and Foreigner can buy
 
 
Florence Residences Condo Unit Mix Distribution
Unit TypeTypeArea (Square Feet)Total No. of Units
1 Bedroom TBA TBA TBA
2 Bedroom TBA TBA TBA
3 Bedroom TBA TBA TBA
4 Bedroom TBA TBA TBA
5 Bedroom TBA TBA TBA
Penthouse TBA TBA TBA
Florence Residences Condo Facilities
TBA
  • TBA
  • TBA
Florence Residences Condo Price List
Unit TypeArea (Square Feet)PricingPSF
1 Bedroom TBA TBA TBA
2 Bedroom TBA TBA TBA
3 Bedroom TBA TBA TBA
4 Bedroom TBA TBA TBA
5 Bedroom TBA TBA TBA
Penthouse TBA TBA TBA

WHY BUY FLORENCE RESIDENCES NOW?

After enduring four years of decline, the property developers finally have some good news. The URA reported an increase of 5.4 percent in the private residential property. This is now attracting property dealers from all over the world. As you all may know, Singapore is an island and land will always remain a scarce commodity that’s why the prices of these properties are bound to increase in the long term.

In Singapore residential market, the price gap between HDB versus the private residential market is widening. Base on DBS, it states that Bull Case would see Annual Pirvate Home demand of 17,250 units.

Base on our analysis, our projection for new home demand will come from
1) Household formation
2) Upgrader demand and 
3) Foreigner purchases for investment.

The current eb-bloc craze has seen developers investing close to S$34 Billion into Singapore property market (S$26 Billion in en-bloc transactions and S$8 Billion into Government Land Sales (GLS) programmes. With a total of 6,500 households displaced, the near term demand over the next two years could rise above the historical norm.

Projected base Population Growth of 6.5 million by 2030 is expected to have a positive impact on Private Home Property Market as demand is projected to remain above historical average of 12,000 units per year.

Register HERE for a presentation to understand why the property market is heading towards an unstoppable uptrend.


Since Florence Residences new launch condo is currently under construction, it offers a great option for buyers who are still saving the money for the initial down payment. By facilitating buyers with a progressive payment schedule, installments can be made every few months. These small installments represent a much more accommodating and manageable mortgage. If you buy an investment property, you can easily find a tenant that will help you pay down the loan and mortgage. You will be buying the property at the best price if you get it directly from the developer.

After the purchase, you can resell the property at a higher price. This is great for young people who are looking to settle down in a good place. The great thing about Florence Residences new launch condominium is that there is no asset depreciation. So, if you sell the condo just before its completion, you have a chance of acquiring a higher profit.

Buying a Florence Residences condo will prevent you from paying buyer’s commission because that will be paid by the developer. After each successful sale, the developer pays the agency which further pays the agents involved. The location of your condo will play a huge role in determining its value in the long run. You can also choose the unit you desire since Florence Residences is newly launch, but you will have to act fast because condominiums sell out pretty fast.

This is ideal for buyers who are very choosy and particular about what kind of home they want. You will have the opportunity of securing units with better views which will eventually become very valuable on the open market. All you have to do is sign up and pre-register for the preview by contacting the developer’s marketing team members. To attract a lot of customers, property developers often offers many discounts and stamp duty reimbursements during the VIP and VVIP preview. All you have to do is choose your desired units, submit them with your cheque and leave the rest to the developer’s agent.

The developer’s marketing team will enlighten you regarding the all the particular details of Florence Residences such as the pricing, floor plan, etc. during this preview. The value of these condominiums automatically increases the moment the developer removes the early bird discounts. These discounts will be saving you a lot of trouble of negotiating with the seller as well.

Anyone who has invested so much in property would want to be relieved from any further tensions and look forward to enjoying their latest purchase. You will receive Florence Residences in brand new condition and can renovate it according to your taste and needs. Not that you’ll need any renovation because everything will be brand new and you will not have to deal with additional maintenance work.

But in case you face any issues in the condo, you won’t have to spend extra money to get it fixed because the developer offers you a one-year warranty on fixtures and fittings. The plus point about Florence Residences is that you add your personal touch to it as everything will be according to your choice, and you will not have to deal with the previous owner’s choices. Florence Residences also offer much better facilities than any other resale property.

Investing in a Florence Residences newly launched condo does mean that you will have to wait to enjoy the luxury, but one thing that will help you get through it is that the wait and money are going to be worth every second and penny.

LOCATION MAP and AMENITIES

FACILITIES SITE PLAN and FLOOR PLANS E-BROCHURE

The Facilities and Site plan of new condo launch at Florence Residences, along Hougang Avenue 2 are currently seeking approval from relevant authorities. 

If you would like to be updated on first hand information for Florence Residences,
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  • Make sure you check the measurement of each room which will give you the idea of the size of the room and how much of your furniture can fit into it. Always check which way the door will be swinging and the space that will be left empty after the door is opened or closed. Check if the windows embedded in the condo are as per your necessities. Sliding windows are demonstrated by thin empty line by the dividers, while casement windows, as a rule, come in sets.

 

  • Do check whether room size matches your required area so that you do not have to face difficulty when fitting the furniture in the room. Make sure the total numbers of rooms mentioned in the floor plan are according to your family needs. Check the dimensions allotted to the kitchen. Make sure that every room has a separate entryway so that there is no hindrance to privacy.

 

  • Check the measurements of the corridors as most people consider long passageways are generally viewed as a waste of space. Always check for natural lighting. This is a very important step for the ventilation and the aura of your home. Ensure you get enough morning and evening day light and the accessibility of sun shades. Ensure that there is appropriate cross ventilation in the house Condominiums usually do have room for the family maids. Make sure that there is one if you require it.

 

  • Ensure that the cupboards are built-in in the condominium so that you do not have to spend extra money on installing new ones. Check which walls are structural and nonstructural for safe removal in the future. Structural walls are represented in the floor plan by thick bold lines while non-structural walls are indicated by thin lines. Check if storage room and pantry space fulfill your requirements. Also note that whether the washrooms are connected or common, according to your requirements.


AVAILABLE UNITS/ SOLD/ CHEAPEST PRICES PSF

Like any other new launches, the prices of Florence Residences will only be announced on the sales day. Indicating pricing will be announced earlier. 

Florence Residences is a new condo where the site was sold to Logan Property.

Privatised HUDC estate Florence Regency has been sold to Logan Property, for $629 million, as collective sale fever grows even hotter. The sale price of $629 million works out to a land cost of about $842 psf per plot ratio on the potential gross floor area, and estimate of an estimated S$288.6 million as differential premium payable to the state to top up the lease to a fresh 99 years, and for redevelopment of the site to a gross plot ratio of 2.8.

Cost of Land

The biggest item which determines the new condo price on the launch date is the price at which the land was acquired for the development. This cost of land is spread out across the size of the development so that the cost per square foot (psf) is established. This means that a piece of land with fewer condos may have a higher land psf than another similarly sized piece of land with more condos built on it.

Construction Costs

The cost of constructing the condos also influences the price at which those condos will be sold on the launch date. Construction companies have become so efficient that their construction costs for each square foot of a building don’t vary so much.

Developer Expenses and Profit

The cost of land and the cost of building the condominium will give you the base cost of the project. A fraction (30%) of that base cost will be added in order to cover the additional expenses (conveyance fees and financing costs, for example) incurred during the land development. That fraction of the base cost also covers the profit margin of the developer. The total of the base cost and the extra 30% in order to arrive at an estimate of the likely new condo price on the launch date.


Developers are in the business of building houses for people, they want to make a good product that is of value to the consumers, and they need to generate healthy profits levels for their shareholders. With the most expensive items as land and construction costs, add on the administrative, sales and marketing expense, finance cost, profit margin we will arrive at the selling price.

Marketing expense for the project is around $200 psf. Construction costs including architecture design, is about $350 psf for a mass market condominum.

  • Administrative expenses: Staff costs, office rents etc..
  • Sales and marketing expenses: Showflat building costs, commission for real estate agencies, advertising for the development, lawyer fees for conveyancing etc..
  • Finance costs: interest expense paid to the finance institutions for financing the development.

30% of the base cost that cover the construction and other expences will be the profits. Add them all up and you will get the estimate launch price.

Land Cost: $629 million

Construction Cost: 

Marketing expense:

Profit margin: 

Estimated launch price: 

HOUGANG OVERVIEW

Master Plan- Hougang 1

Hougang is a mature town with good schools and a variety of parks and sports facilities. Over the next few years, residents will be able to enjoy more community facilities and recreational options and to have access to more jobs near home. There are also plans to showcase the town's rich history and heritage sites.

Master Plan- Hougang

Florence Residences- Gracious living in a heritage town

Various initiatives will be implemented to enhance the overall living environment and to strengthen the residents' connection with local history. These include:

  • A One-stop community club with hawker centre, a health-care facility and an arts centre, located at Hougang Avenue 9
  • An Estate- Upgrading Programme a new pedestrain footbridge across Sungei Punggol at the Gerald-Mugliston Estate
  • More retail amenities at Kovan, Hougang Central, Hougang Avenue 7, Buangkok Drive and Jalan Pelikal
  • A new nursing home to serve the needs of elderly residents at Hougang Avenue 8
Florence Residences-  Leisure- Greener than ever
Residents in Hougang will have easy access to many major parks in the North-Eastern Region via the North-Eastern Riverine Loop (NERL) park connectors. When the NERL eventually becomes part of the 150km long Round Island Route, recreation sites farther afield will be even more accessible, such as the Changi Coastal Loop. As the green network expands in future, most homes in Hougang will be closer to parks or park connectors. These include:
  • New neighbourhood parks within Kovan Estate
  • A park at the future Lorong Halus Industrial Park
  • An expanded Punggol Park
  • An extended park connector at Hougang Avenue 3 to link up with the Pelton Canal park connector, providing easier access to Kallang Riverside.
  • New interim sports facilities at the Jalan Kayu Sports Hub at Buangkok Crescent
  • Enhancements to the canal at Hougang Avenue 10 through new landscaping with outlook decks, shelters and seatings
Florence Residences- More transport infrastructure- Better roads with better rides
Hougang is well connected to other parts of Singapore via public transport. Getting around will become much easier with trasnport improvements to smoothen traffic flow and improve accessibility. These include:
  • A New Integraged transport hub in Hougang MRT Station
  • Road improvements along Upper Serangoon Road, Upper Paya Lebar Road, Tampines Road, Lorong Ah Soo and Hougang Central
  • Extension of Buangkok Link and Buangkok Crescent to complete the local road network
  • Construction of the Cross Island Line which will pass through Hougang when it starts operations by 2030 and provides another direct MRT route to Changi and the west as well as other major towns.

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