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A Successful En-Bloc in
Goh&Goh Building

Brought to You by
Subsidiary of BBR Holdings
Alika Properties Pte Ltd

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Goh & Goh Building, a mixed-used development was sold to a subsidiary of BBR Holdings, Alika Properties, through a collective sales in the 2nd quarter of 2017 for S$101.5 million.


Built in the late 1980"s, this site has a land area of 28,683.7 sqm and is next to Beauty World MRT Station and near Beauty World Centre and Bukit Timah Shopping Centre. It is four-storey freehold property at 110 to 122 Upper Bukit Timah Road comprises seven apartments and seven shops. It is bounded by Upper Bukit Timah Road and Jalan Jurong Kechil. It is zoned for residential and commercial on the first storey. With an excellent 60 metres frontage, which is ideal for shops and F&B outlets, and with a revised plot ratio of 3.0. BBR Holdings will pay a state development charge of around S$15 million for redeveloping the site, This site can potentially house approximately 100 residential apartments and one level of retail shops at the ground level.


The mixed development site is  in a strong growth area, with new amenities and future infrastructure being planned around it and some of the neighbouring land parcels have been earmarked for new hotels, hospitals, residential and mixed-use developments.


Taken together, it translates to a land rate of about S$1,460 per square foot per plot ratio (psf ppr) of the potential gross floor area, before factoring in the 10 per cent bonus balcony gross floor area for the residential component.

BBR Holdings is proud to present another development along Upper Bukit Timah Road, next to Beauty World MRT Station. With its good accessibility to Beauty World MRT Station and new amenities and future infrastructure being planned around it, BBR Holdings is confident that this new mixed-use development will make an excellent choice for home owners with its vast conveniences. 

New Condo at Beauty World-Connectivity

New Condo at Beauty World- Amenities

New Condo at Beauty World- Education


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First Hand Information

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Invest in Central Region
with High Rental Potential
and High Demand

Downpayment starts fr S$160,000 only
Project  New Mixed Development at Beauty World MRT
Developer  BBR Hoidings
Location  Beauty World, Uppr Bukit Timah Road
District  21
Site Area  2,868.3 square metres/ 31,874.3 square feet
GFA:  8,604.9 square metres/ 92,623.1 square feet
Plot Ratio  3.0
Expected TOP:
Total Units  Approximately
Total Carpark
Development  Condo comprising of communal facilities
Unit Type:
Eligibility SC/ SC, SC/SPR and Foreigner


Goh  Goh Building


The Facilities and Site plan of New Condo at Beauty World is currently seeking approval from relevant authorities.

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Condo- EC Sol Acres Downtown line

Residents around Beauty World will have more options, to schools which are located along this Downtown Line, like Methodist Girls' School, Nanyang Girls' High School, Singapore Girls' School, Anglo Chinese School, National Junior College, National University of Singapore (NUS).

The Downtown Line bring residents to more places in the Downtown Financial District efficiently. With this, residents of Beauty World have the efficiency of travelling to places in the City Centre like Bencoolen, Rochor, Jalan Besar, Promenade, Bayfront, Downtown and Chinatown.  


SINGAPORE - Goh & Goh Building next to Beauty World MRT station to a subsidiary of BBR Holdings for $101.5 million.

This was below what the owners had asked for - S$120 million - when the development was put up for sale in February.

BBR Holdings' unit Alika Properties has exercised a call option to purchase the four-storey mixed-use development, the firm said in a stock exchange filing on Thursday (25 May).

Built in the late 1980's, the freehold property at 110 to 122 Upper Bukit Timah Road comprises seven apartments and seven shops.

The site spans about 2,868.3 sq m (30,874 sq ft) with a plot ratio of 3.0. It is next to the Beauty World MRT station, and near Beauty World Centre and Bukit Timah Shopping Centre.

BBR Holdings said: "Subject to Alika's payment of a development charge, the site can potentially yield about 100 residential units and a level of retail shops at the ground floor taking into account the permissible Gross Floor Area of 8,604.9 sq m (92,622 sq ft)."

The deal will be financed by a combination of bank borrowings, capital injections and/or shareholders' loans by the existing shareholders of Alika.

The project was marketed by JLL.

Source: Straits Times


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